Far more people read the listing than ever reach the homepage, permit season especially. Where the two disagree about radiant heating loops, the listing wins.
The primary category carries almost everything
Almost all your visibility rests on the single primary category. For a radiant floor and remodel crew, picking a vague one to stay flexible is the standard way to end up findable for nothing.
Set it to the job you want repeating, put the others underneath, and look again whenever permit season changes what you are doing.
Service area or address, not both by accident
A counter you stand behind gets an address. A van gets a service radius with the address hidden. A unit nobody sits in earns reviews from people who drove to Willow Glen and found it shut.
Draw the radius where you genuinely go. San Jose and the south county, with the peninsula on scheduled days is the honest line, and claiming more thins the listing while filling the phone with jobs you refuse.
Hours, holidays, and shutdown weeks
Nothing earns a one-star faster than a wasted drive to Willow Glen. Load the holiday hours in advance rather than repairing it after a complaint.
Set them for the weeks the shop closes entirely, which in this valley is more common between the holidays than most people expect.
Recent photographs, not a logo
A listing showing radiant heating loops from this month gets tapped more than one showing a logo. Three or four a month beats twenty once a year.
Photograph the front of the building and wherever the car goes, so somebody arriving from Willow Glen for the first time knows they have the right place.
Land each tap on the page it asked for
Routing everything to the homepage throws the intent away. Somebody who tapped a listing about a radiant heating loop should arrive already reading about a radiant heating loop.
Areas behave the same way. Willow Glen in the query means Willow Glen on the screen when the page opens.
Ask for the review at the right moment
Ask standing in front of them, the moment a radiant heating loop is working again and they are visibly relieved, link already open. A batch email a fortnight later does nothing.
Answer every one, the bad ones especially, written for whoever reads it six months from now, probably while looking at a radiant heating loop while a slab leak under radiant tubing is going on. That reader is the person you are talking to.
