In a valley that builds this software for a living, a slow site says something about you that you cannot argue with.
Where the page actually gets opened
Not at a desk. Under an Eichler slab where the signal has to get through a flat gravel roof, or standing in front of a radiant heating loop that has just given up.
That is where your page is actually measured. Eight seconds in an Eichler atrium and the crew that will not touch a flat roof has already taken the job.
What a builder quietly includes
A builder cannot know which features you will use, so it sends all of them. A handful of radiant floor and remodel crew pages ends up carrying a layout engine, an animation library, and icons nobody placed.
Going live strips none of it out. Everybody who lands on your radiant heating loop page keeps paying for the parts you never touched, indefinitely.
Photographs straight off the handset
Straight off a phone, one photograph runs four to eight megabytes. A ten-image gallery asks somebody in an Eichler atrium to pull down fifty.
Resized properly those ten come to roughly four hundred kilobytes and look no different. For a San Jose radiant floor and remodel crew nothing else pays off this well.
Everything somebody bolted on
Chat tab, rotating reviews, discount overlay, booking iframe, analytics tags, cookie notice. Each rings a different company before your radiant floor and remodel crew page is allowed to finish loading.
In an Eichler atrium they give up one after another while your customer watches empty grey boxes. Almost none of them earn back the delay.
This audience notices
A meaningful share of the homeowners you are quoting build software for a living, and a page that takes eight seconds registers with them differently than it would elsewhere.
It reads as carelessness, and carelessness is the last thing anybody wants in a contractor working on a house worth what these are worth.
Check it honestly
Turn the wifi off, get yourself to an Eichler atrium, and load your own homepage while a slab leak under radiant tubing is going on.
Three seconds should cover reading the first line and finding the number, even with a slab leak under radiant tubing going on around you. If it does not, something has to come off the page.
